magazine cover preview

Masthead (logo)	The name of the magazine displayed in a specific typeface. This is the visual branding of the title and is often done in a specially designed typeface to be very recognisable and unique. The masthead is usually used on the contents page inside as well as the front cover, and as a logo for advertising and branding purposes
Dateline	Month and year of publication, often with the price.
Main image	The image is used in a classic way, the face is big enough to stand out on the news-stand, with the model making full eye-contact
Model credit	The photographer and model credit is usually on the contents page
Cover lines	A mistake often made with cover lines is that they run over an image that has a lot of colour changes, rendering the words invisible. its whats telling you whats inside the magazine
Main cover line	taking up almost a quarter of the magazine cover - and comes in three layers, each with a different colour. It promotes the use of naked male centrefolds, a feature of Cosmopolitan in the UK since its first issue. Note the main cover line is positioned against the model's shoulder so it shows up clearly
Left third	The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here, as are short cover lines that are easy to read
Bar code	Standard bar code used by retailers

selling line               Short, sharp description of the title's main marketing point